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Local data lab
Data and analytics support for local newsrooms
The Local Data Lab pairs talented volunteer coders with local newsrooms to create stronger data-driven journalism — without the cost of hiring full-time technical staff.
Your newsroom will receive hands-on analytics support to turn raw data into engaging stories, compelling visualizations, and interactive tools that grow readership and engagement.
Integrate data & technology into your daily reporting
Stories that include compelling data visualizations and interactive elements attract and retain more readers, yet most local reporting remains largely text-based.
The Local Data Lab solves this problem by fostering ongoing collaboration between newsrooms and coders to test new ideas, build informative tools, and publish innovative data-driven stories that grow audience engagement.
WHAT NEWSROOMS GET
WHAT NEWSROOMS GET
WHAT NEWSROOMS GET
- Consistent use of data and technology in their news coverage
- Faster production of feature and investigative stories
- Engaging visual content and tools that increase audience growth and engagement
- Data and analytics support from talented coders who:
- Clean and analyze data
- Build charts, maps, and interactive tools
- Surface story ideas from public records
WHAT VOLUNTEERS DO
WHAT NEWSROOMS GET
WHAT NEWSROOMS GET
- Clean and analyze data for feature and investigative stories
- Create clear visualizations for ad-hoc and ongoing coverage
- Help create and update interactive tools
- Proactively flag data trends and develop data-driven insights for story ideas
interested in joining the local data lab?
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