Local news is struggling.
Across the country, community newsrooms are disappearing at an alarming rate. More than half of U.S. counties now lack a reliable local news source, and those that remain are stretched thin—expected to do more with fewer resources.
Many lack the training, tools, and technical expertise needed to produce the kind of original, investigative reporting that engages modern audiences. Today’s most impactful journalism increasingly relies on data analysis, visualization, and technology—capabilities that are often out of reach for smaller newsrooms.
Without the ability to engage and grow their audiences, small newsrooms face an uphill battle to stay afloat.
Branch Four exists to turn this around.
Branch Four Inc. is a 501(c)(3) non-profit organization working to strengthen local, fact-based reporting across the country.
Founded by a data science executive, Branch Four brings data and technology expertise directly to local newsrooms so they can do their best work. We help fact-driven news organizations publish investigative stories, grow their audiences, and build informative products to serve communities for the long-haul.
We provide technical resources for newsrooms to thrive.
Audience Development
Audience Development
Audience Development
We use rigorous, data-driven methods to help local newsrooms define, understand, and grow their target audiences — turning casual readers into loyal supporters.
Data Journalism
Audience Development
Audience Development
The Local Data Lab is your analytics team for journalism. We provide small newsrooms with a data and tech team to support data-driven investigations and create community-focused tools that engage audiences.
Technical Trainings
Audience Development
Technical Trainings
We offer trainings that equip journalists with the skills to confidently report on data-heavy topics and use technology to improve their workflows— no technical background required.
How to Get Involved
Partner with us
Partner with us
Partner with us
Are you a newsroom looking to grow your audience? We can help. Through rigorous audience development and data journalism, we have the skills and experience to help you engage and grow your audience.
Donate
Partner with us
Partner with us
Make a tax-deductible donation to fund our work. Misinformation thrives when local journalism disappears. Your generosity helps restore the connection between communities and the facts that shape their lives.
Volunteer
Partner with us
Volunteer
Ready to make an impact? Volunteer with us! Dedicate your coding, marketing, fundraising or other skills to support local newsrooms around the country.
Our News Partners
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