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Since 2005, the country has lost almost one-third of its newspapers and two-thirds of its journalists.
Residents in more than half of U.S. counties have no, or very limited, access to a reliable local news source.
"Ghost newspapers" with thin staff unable to adequately cover communities, have taken the place of many surviving publications.
And the problem is worse for rural, poor and ethnic communities.
Local journalism holds public officials to account, increases government transparency, and strengthens community ties.
Areas with less news coverage tend to have lower voter participation and less voting across party lines.
Municipalities with no local news outlet tend to have higher deficits, higher government wages, and higher borrowing costs.
Surviving and new, local newsrooms lack the skills and resources to conduct original, investigative reporting that relies heavily on data analysis and coding.
Digital-first newsrooms lack the digital and data skills to boost the website traffic, subscriptions and donations required to become sustainable businesses.
That's where we come in.
Branch Four has the data skills, expertise, and passion to help local newsrooms attract more readers and achieve financial sustainability. With over 10 years of experience in data, analytics and modeling, we provide the resources that local newsrooms need to create original, high-quality stories, attract new readers, and hold their public officials accountable.
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