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At Branch Four, our strategies help create news content that is more readable, engaging, and easily understandable. We work directly with local news outlets to understand their issues, and create custom solutions. We use analytics to quantitatively test and discover new solutions, and directly measure their impacts on newsrooms’ readership and revenue.
Current trends about the local economy, demographics, transportation, health and education to create compelling news stories.
In-depth data collection, analysis, and visualization to aid in investigative reporting.
Website analytics and A/B testing to boost website engagement (click rates, article read times, etc.).
Email analytics and A/B testing to boost email engagement (open rates, click-through rates, etc.).
Subscriber and donor activity analysis to increase subscriptions and donation amounts.
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